Yu Yeshuai graduated in 2005, joined the industry in 2006, and founded Shandong Gangzhong Iron and Steel Co., Ltd. in 2009. In less than ten years, it has ranked among the top ten self-operated export enterprises in the same industry nationwide. Unlike other commodities, bulk commodities have high value and low profits.

At the beginning of his business, the steel trading market, which had just experienced an economic crisis, was in a state of uncertainty. Yu Yeshuai knew that he had to find another way to find the pain points of the market. With the unique intuition of young people, Yu Yeshuai took one step ahead of others and used the Internet platform to occupy online channels to seize foreign markets. On the other hand, he strictly controlled product quality. The production process uses a bidding model to select excellent manufacturers. Raw materials are purchased from Hong Kong and China, and the manufacturers are entrusted with processing. Quality inspection personnel track and control the entire process. In this way, costs can be reduced and quality can be controlled; secondly, the financial pressure on the factory can be reduced. This also explains why Hong Kong China is not a manufacturer, but the price of its products is the same as that of the manufacturer, and the quality is even higher. Good products naturally attract high-quality customers.

Sinosteel customers generally come from large groups, including many buyers from the Fortune Global 500 and governments, with many details and high requirements. "For Hong Kong, every order needs to be treated with caution, especially picky customers. Picky customers bring not only orders, but also professional product knowledge and experience, which can help us meet greater challenges in the future. Be prepared for challenges." Yu Yeshuai attaches great importance to all factors that can make a company grow.

As an outstanding representative of young private entrepreneurs, Yu Yeshuai is well-known in Qingdao: member of the CPPCC of Chengyang District, Qingdao City, vice chairman of Chengyang Federation of Industry and Commerce, vice president of Chengyang Chunyu Charity Association, and one of Qingdao's top ten fine dust charities in 2014 Star. A series of reports from mainstream media in Qingdao about his charity deeds can still be found on the Internet. As a post-80s boss who has been in business for less than ten years, Yu Yeshuai is very handsome for being "not doing his job properly". Among the existing sales team, "post-90s" account for 50% of the management. One of the youngest business managers graduated only two years ago but is already a business elite in the company. The sales team he led has won the company's monthly team championship many times.

In his eyes, these young people are not only active in thinking, passionate about work and life, and have their own unique management methods, but they are also as hard-working as the old salesmen. Yu Yeshuai said that the company is willing to provide more development opportunities and space for such young people to help them realize their life value.